Kitra: The Custom GPT Alternative for Consultants

Some of the questions we get asked the most include: why did you build Kitra, since Custom GPTs exist? Why should consultants use Kitra to create services, instead of simply distributing their knowledge via the GPT store?

This page is our best attempt to clarify how Kitra differs from Custom GPTs: here's a quick comparison table, followed by details on each point.

Design Philosophy

Kitra is a platform specifically designed to help consultants productize their unique questioning methodologies and experience in a scalable way. Having a dedicated visual UI to question and route the user throughout the assessment leads to exact sequences of inquiry, making complex assessment flows reliable.

Custom GPTs provide a way to tailor a powerful general-purpose AI model for specific tasks using instructions, uploaded knowledge, and defined capabilities. Custom GPTs are versatile tools adaptable to various purposes: creating a sophisticated consulting assessment product on top of these requires significant manual design, lots of prompt engineering and integrating external tools. Creating, debugging and maintaining complex, multi-step, branching diagnostic flows only through natural language prompts quickly becomes unmanageable.

Analogy: Kitra is a racing car, purpose-built for a specific high-performance task. Custom GPTs are an engine: powerful and versatile, useful when building a boat, a car or a truck — but requiring you to build the rest of the vehicle.

Business Scaling Focus

Kitra is built around transforming consulting expertise into scalable digital products: its end goal is to increase consultants' revenues, also offering features like "Trail Discovery" for SEO and "K-Link" for lead generation. It focuses on the entire lifecycle of a consulting product: from creation to marketing and scaled delivery.

As of today, Custom GPTs do not offer a direct, structured B2B monetization path. While some form of selling Custom GPTs via the GPT Store has been announced, it's expected to be based on general user engagement rather than a tailored B2B sales model, making it better suited for individual or smaller-scale applications, not for selling high-value assessment products directly to businesses.

Example: Need to create an AI assistant, augmented by your knowledge, that customers can chat with? A Custom GPT is a good fit. Want to sell digital assessments with reliable behaviour even on complex flows? Value the opportunity to get more leads and to review the final report to protect your brand? Kitra is designed for this.

Multi-Stakeholder Support

Kitra offers explicit support for gathering input from multiple stakeholders within a client organization, featuring purpose-built functionality for managing multi-person assessment workflows. This means people with different roles inside a company can complete your assessments independently: Kitra then merges answers and extracts insights based on your predefined guidance and interpretation frameworks.

Custom GPTs operate as single-session conversations — there is no native mechanism to coordinate input from multiple distinct users, aggregate their responses, and generate a unified analysis across them.