Assessments that grow your consultancy.

Win more clients. Build recurring revenue.

Publish your consulting methodology as a self-serve assessment. Qualify prospects, deliver personalized insights and create a path from the first response to an ongoing client relationship.

Create a free assessmentSee the full journey

From public assessment to client relationship

A simple journey that keeps creating opportunities.

Start with a useful public assessment, then let every response reveal what a prospect needs and which service should come next.

  1. 1

    Publish

    Share a branded self-serve assessment on your website, through a direct link or with your audience.

  2. 2

    Qualify

    Collect structured answers that show the prospect's priorities, challenges and readiness to engage.

  3. 3

    Deliver value

    Generate a personalized report using your methodology and review it before it reaches the respondent.

  4. 4

    Convert

    Guide qualified prospects toward the consulting service that best fits the needs uncovered by the assessment.

  5. 5

    Repeat

    Reuse the same methodology across clients and reassessments to build a repeatable revenue stream.

Win new clients with your assessments.

Give prospects a useful first experience of your expertise while learning who needs your help and why.

  • Publish a branded, self-serve assessment and share it wherever prospects discover your work
  • Capture structured answers that reveal needs, priorities and readiness to engage
  • Deliver personalized value before asking a prospect to book a call or purchase a service
  • Use each result to recommend the most relevant next consulting engagement

Your assessment becomes more than a questionnaire: it becomes the first step in your sales process.

Build a repeatable revenue stream from your methodology.

Package the diagnostic work you already repeat into a consistent service that can be sold and delivered again and again.

  • Turn repeated discovery and diagnostic work into a clearly defined assessment product
  • Serve multiple organizations without recreating the process for every engagement
  • Offer different assessment formats for individuals, teams and multiple stakeholders
  • Create a natural path from an initial assessment to deeper advice and future reassessments

Move beyond one-off engagements with a methodology that keeps generating value and revenue.

Automate delivery. Keep your judgment.

Kitra applies your questions, interpretation framework and case knowledge, not generic advice.

  • Build dynamic question paths that adapt to each respondent's situation
  • Encode how you interpret evidence and turn answers into recommendations
  • Synthesize individual or multi-stakeholder input into a client-ready report
  • Use Hybrid Mode to review and improve every report before delivery

The repetitive analysis is automated while you remain accountable for the advice.

Latest insights

Recent thinking for productised consulting

Practical articles on guided assessments, AI-assisted delivery, and turning consulting methodology into scalable offers.

View all articles

Built for consulting growth

One methodology. More opportunities to use it.

Kitra connects customer acquisition and scalable delivery in one assessment workflow.

01

Attract with value

Offer prospects a useful diagnosis instead of asking them to book a generic introductory call.

02

Qualify from evidence

Understand a prospect's context from their answers and focus your time on the strongest opportunities.

03

Deliver consistently

Apply the same proven methodology across clients while preserving room for professional review.

04

Create the next engagement

Use every assessment to recommend the right service now and make future reassessment a natural next step.

Publish for free. Pay when reports create value.

Creating, publishing and collecting responses should help you grow. Plans are primarily based on the AI-generated reports that carry a real delivery cost.

Free
Free

Publish a real assessment and start acquiring prospects at no cost.

  • Up to 5 complete AI reports/month
  • Create and publish public assessments
  • Collect prospect responses
  • Hybrid Mode report review
  • Kitra branding on public assessments
  • Support: Best effort
Create a free assessment
Consultant
€29/month

For independent consultants turning assessments into an active acquisition channel.

  • Everything in Free, plus:
  • Up to 50 complete AI reports/month
  • Custom branding and report exports
  • Knowledge base for your cases and methodology
  • Dynamic and multi-stakeholder assessments
  • Faster report generation
  • Support: Priority
Choose Consultant
Studio
€79/month

For boutique firms delivering assessments across a team and a larger client base.

  • Everything in Consultant, plus:
  • Up to 200 complete AI reports/month
  • Team collaboration and shared methodologies
  • Multi-stakeholder assessment delivery
  • Integrations and API access
  • Dedicated onboarding
  • Support: Premium
Choose Studio
Enterprise
Contact us

For companies looking for a dedicated solution.

  • On-premise or cloud dedicated instance
  • Custom SLA
  • Dedicated monitoring systems
  • All Studio features included
  • Support: dedicated team
Contact us
Compare Plans and Features

Frequently asked questions

How can a public assessment help me acquire clients?
A useful assessment gives prospects an immediate reason to engage with your expertise. Their answers help you understand and qualify their needs, while the personalized result creates a natural path toward the consulting service you recommend next.
Where is my data stored? Is Kitra safe?
All data is stored on servers in the European Union, only using secure transport protocols. For Kitra Enterprise customers, we offer the option of hosting Kitra on their servers.
How is Kitra different from general-purpose AI tools such as Custom GPTs?
Kitra is built specifically for consultants who want to publish, deliver and review structured assessments at scale. General-purpose AI tools can support many tasks, but they do not provide the same end-to-end assessment workflow. For more detail, read this comparison.
What does the free report limit apply to?
The limit applies to completed AI-generated reports, the part of the workflow with a direct delivery cost. Creating and publishing an assessment or collecting a prospect's responses does not use a report credit.

Your method. In motion.

Make your next assessment the start of a client relationship.

Publish your methodology, give prospects immediate value and create a repeatable path into your services.

Create a free assessment